In a digital world full of digital noise, a seamless, invisible design is everything; a good design is experienced, not noticed. Graphic design is about visual presentation, layout, colours, typography, and branding and how they work together to communicate your brand. It’s about aesthetics and experience. A good design is user friendly, visually pleasing, and consistent. From your web design to your social media presence, your eNewsletters, eBooks, white-papers, guides, brochures, menus, fliers, and checklists, a consistent design creates a trustworthy connection with your audience, drives engagement, and leaves a good first impression. Good visuals and design can communicate your brand in unconscious ways, appealing to people’s bias towards the beautiful.
Social Lite specializes in digital marketing and web design, so our focus is on making the most of your digital presence, which means making the most of your digital graphic design. Using inbound marketing techniques, we create beautiful, user friendly websites and graphics that consistently and effortlessly communicate and build your brand. Through design, we direct users through the site, leading them from your logo to your images and content, intentionally guiding them throughout your site to create engagement. Our designers are artists, they know how to use position, spacing, contrast, size, typography, and colour to navigate users through the site, creating a seamless experience – ultimately making the design itself invisible, and the site, eBooks, white papers, calls to action, effortlessly usable.
In addition to our digital design offerings, Social Lite also offers graphic design for print collateral – items that your clientele physically interacts and engages with like brochures, fliers, guides, checklists, and menus. Even though so much marketing is online today, print collateral still matters. About 70% of people still prefer print advertising to online – it feels more personal and engaging to them, and people engage longer with print materials over digital. Ensuring that these items aren’t just cleverly designed, but also intentionally targeted to your audience, our team enhances your brand recognition and connection in print as well as online. It’s another opportunity to build your brand, maintain consistency, and create greater brand recognition.
Once all the basics are in place and the visual brand has been agreed upon by all parties involved, designing of the actual brand commences. In this phase, our Art Directors work on giving life to a concept that was merely an idea documented by the client. Every aspect of your brand, be it the color, tone of voice, boldness, or even a tiny dot somewhere – comes with a rationale and a concept behind it.
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