What is Branding really? It is not just about having a logo that you think would look good on your business cards or an add-on to your marketing fluff – instead, your branding is a graphical integration of your company’s values, underlying ethics and the promising service you strive to provide.
To develop that perfect brand stand out from the clutter, our focus lies on laying a firm foundation to the whole process – R.E.S.E.A.R.C.H. We conduct surveys and analyze competition so that an authentic brand is born to win people’s hearts. Our team is well versed with the latest research methods across various industries.
Our branding specialists work closely with clients to ensure the results are delivering the right message across to the right audience. Visual branding is all about grabbing customer’s attention by using layouts and colors that are catchy and pleasing to the eye. Once our research has been completed, we start the visual branding phase that involves selection of color patterns, layouts, typography, illustrations, images and much more. We pick the best combination based on our research and execute it.
Once all the basics are in place and the visual brand has been agreed upon by all parties involved, designing of the actual brand commences. In this phase, our Art Directors work on giving life to a concept that was merely an idea documented by the client. Every aspect of your brand, be it the color, tone of voice, boldness, or even a tiny dot somewhere – comes with a rationale and a concept behind it.
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